We worked with Coopers to generate an amazing NYE campaign that gave you the power to send a billboard sized message to the world.
Users could generate a message using a customised microsite that also allowed them to specify the time and place that the message would appear. The uptake was massive with more that 80,000 social engagements during the campaign and 2,498 Shout Outs being booked by users.
An awesome result for us and for Coopers and now we have found out that this campaign has just picked up a Finalist Certificate in the Creative Use Of Media category in the Golden Awards of Montreux.
Check out the video below to see how it all worked.