There’s never a dull moment at KWP! with a multitude of interesting projects happening at any one time. Here are just a few of the things that have been keeping us busy.
We’re just about to release a new online video content campaign for the Motor Accident Commission featuring Australian Moto GP legend, Mick Doohan. Corey and Gags were pretty excited to meet the five-time 500cc World Champion, as you can tell from the photo. Our Production Manager, Ben Spry, even managed to get a few autographs, which you can probably now find on eBay. The new campaign is aimed at older motorcycle riders who may not have ridden for a while. Look out for it when it hits the small screens from November 27.
Yalumba’s message in a bottle
Inside every bottle of Yalumba is a great story to tell. So that’s exactly where KWP! went for their latest and somewhat ‘revolutionary’ advertising campaign. Aimed at a younger, more sophisticated wine drinking audience, the campaign focuses on Yalumba's premium collection and brings to life the many stories behind some of the brand’s most iconic wines. Launching with print, outdoor, online and film, the ads take the audience ‘inside' Yalumba to show the craftsmanship, passion and history in every bottle.
To create the eye-catching technique you see in the film below, our team used a special production rig comprising six GoPro cameras designed to record from every angle. Using sophisticated software, the footage was digitally stitched together to create a full 360 degree view that is truly amazing to watch. In a category cluttered with generic ‘me too’ advertising, we raise our glasses to Yalumba for wanting to do something as unique and as entertaining as their wines!
RAA membership rewards campaign
To remind RAA members of the benefits of taking their RAA cards out, we recently launched an online video content campaign. The series of videos feature the personification of the RAA card, a quirky character who loves to get out and enjoy the savings. The campaign is also extending to press and point of sale.