Great Food Lives Here
Foodland Supermarkets have been servicing South Australians for over 50 years. With 119 stores covering South Australia, Foodland has established itself as an iconic brand in the South Australian retail sector. It has an annual retail turnover of over $1.92b, and directly employs circa 9,000 and indirectly 900 South Australian staff. We helped Foodland launch Great Food Lives Here. More than a campaign it is a love letter to South Australia and highlights Foodland’s commitment to provide the best food and brands. Using single source data from Roy Morgan, we discovered that South Australian grocery buyers and both quality and local foods as being important to them when deciding what to buy. This insight was the basis of Great Food Lives Here.