The Best of South Australia
South Australian Tourism Commission
The multichannel, multimarket ‘Best of SA’ campaign kicked off in 2016. Set to ‘Higher’ performed by Adelaide’s favourite musos, The Hilltop Hoods, the campaign was a picturesque showcase of South Australia’s diverse mix of tourism destinations and experiences, and their proximity to Adelaide. A range of different TV spots – local, interstate and international – take viewers on a journey around the region – from the Adelaide CBD to stunning scenic spots, from Kangaroo Island to the Eyre Peninsula, from the Adelaide Hills to the Flinders Ranges. The TV spots featured well-known local personalities, including top chefs Poh Ling Yeow, Andre Ursini and Lachlan Colwill, as well as fashions from South Australian designers Paolo Sebastian and Tiff Manuell, not to mention clothing from the iconic RM Williams.