Open Australian

Coopers Brewery

In 2017, Coopers became the official beer partner of the Australian Open, meaning tennis fans could now “open Australian” at the event. To leverage this new sponsorship, we implemented a fully integrated campaign that highlighted Coopers Australian Made and Australian owned credentials. The campaign ran across traditional and digital mediums and helped contribute to Coopers selling more beer at the 2017 Australian Open than any other year in the history of the event.