Dream Car

People's Choice Credit Union

The Personal Loans market is extremely competitive. Banks continue to hold the greatest market share, and along with car yards and online specialised finance companies, they all compete for share of voice and potential customers. People’s Choice Credit Union tasked KWP! with developing a fresh campaign to promote Personal Loans across multiple channels, and build on the brand’s ‘anything’s possible’ platform that has been running in market for some time. The campaign is driven by the insight that ‘everyone has a dream car that they drool over,’ and adopts the brand’s trademark humour to inform people that they can now make their dream car a reality thanks to People’s Choice Credit Union’s amazingly low Personal Loan rates.