Together. Fight. 2.0
The Hospital Research Foundation Group
Following the launch of Together. Fight. in 2019 The Hospital Research Foundation Group were looking for ways to evolve their messaging and take the fight for cures and improved care to the next level. They wanted to tell a bigger story about the greater community that supports The Hospital Research Foundation and call-to-arms more people to join their ranks. To do this, we enlisted the help of over 100 members of the THRF community, gave them boxing gloves and put them in a boxing ring to face ‘The Beast’ – the metaphorical disease character from the first campaign. This next iteration builds on what we started with the first Together. Fight. campaign and adds more layers. Focusing on the people behind the fight – the extraordinary, everyday people as well as the amazing researchers, and the impact being made in different areas. It is an amazing celebration of what we can achieve when we all work together.